PHD New Zealand won one Gold and one Bronze at the Festival of Media Global Awards, held earlier this week in Rome. The accolades bestowed acclaim on the agency’s work for Spark Santaline One Phone Call, Two Magical Christmases and DB Export Beer Bottle Sand.
The Santaline campaign saw Spark recruit a team of ‘elderly elves’ from Metlifecare retirement villages to help man the Santaline phones for the first time during the festive rush.
The campaign encouraged Kiwi kids to continue the 24-year tradition of calling in with their Christmas wishlist, increasing the calls by 27% in the pre-Christmas period and winning PHD NZ a Gold for Best Engagement Strategy.
The DB Export Beer Bottle Sand campaign added another trophy to its collection – this time at the Festival of Media Global Awards. By helping beer drinkers turn their empty bottles into a sand substitute and reduce the reliance on commercially dredged sand, the campaign effectively helped to save New Zealand’s beaches.
“An estimated 225 million PR impressions, 7.7 million of which came from New Zealand, were achieved.”
An estimated 225 million PR impressions, 7.7 million of which came from New Zealand, were achieved during the campaign, earning PHD NZ a Bronze in the Impact category.
PHD NZ ceo Louise Bond said: “We are delighted that our work for both Spark and DB Breweries has been recognised on an international level.
“Spark Santaline beautifully engaged the young and old with a unique proposition creating magical moments for Kiwi kids and the elderly during Christmas time. Through an effective comms strategy, the DB Beer Bottle Sand campaign achieved maximum impact about an important cause both in New Zealand and around the world.
“We were very lucky to be able to bring such great ideas and briefs to life,” she says.
Colenso BBDO was the creative partner for both campaigns.
PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media, reflected in the network ranking 2nd most awarded network in the world, according to the Gunn Media 100 report. PHD NZ was also named Media Network of the Year at Spikes Asia Festival of Creativity 2017.
PHD has over 4000 staff working in over 80 offices worldwide, having been founded in London in 1990 as the first planning-led media agency. Built on a culture of thought leadership, innovation and creativity, with a philosophy of “Finding a Better Way”, PHD is today one of the world’s fastest growing media and communication agency networks.
The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC)
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