Stepfather taps Aimee McCammon for Pic’s ceo gig

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WELLINGTON, Friday: Ad exec Aimee McCammon has been appointed to lead celebrated FMCG brand Pic’s Peanut Butter. She takes up the role this morning.

Pic’s founder Bruce Pic said: “Building great brands is in Aimee McCammon’s DNA, and has helped shape some of New Zealand’s best-loved brands, including Whittaker’s, 42 Below, Toyota, Lotto and Tourism NZ.”

Most recently McCammon has been Augusto Group ceo, and before that was the general manager of Peter Jackson’s Park Road Post Production as well as stints at Saatchi & Saatchi both here and in New York.

This year, she takes the reins of the family business, as ceo of stepfather Pic Picot’s famous peanut butter business, Pic’s, following a decade on the advisory board. 

“Aimee has been Augusto ceo, and GM of Peter Jackson’s Park Road Post, and has enjoyed stints at Saatchi NZ and in New York.”

She said: “Now we’re New Zealand’s favourite peanut butter and a best seller in China and Australia, so safe to say it’s been quite a ride and I can’t wait to be in the thick of it for the next chapter.”

Founder Pic, who will remain actively involved in the business, says he’s thrilled that it comes with a family tie.

“Aimee is fiercely intelligent and with all her knowledge of the business both professionally and personally, I couldn’t think of a better person to chart our next course.

“Of course ,with family comes a certain honesty and if you’ve read my book you’ll know I’ll still be offering my advice. Family catch-ups will no doubt be even more colourful this year.”

Current ceo Stuart Macintosh now steps into the COO role.

About Pic’s Peanut Butter
Pic made his first peanut butter in a concrete mixer in his garage in 2007. Pic’s is now New Zealand’s best-selling peanut butter. Fresh roasted, crushed, and packed in Nelson Tasman at Peanut Butter World, Pic’s is sold in supermarkets around New Zealand and Australia, and in Hong Kong, Singapore, Malaysia, China, the UK, and the US. In addition to its award-winning crunchy, smooth and smunchy peanut butter.

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