Pink your ride

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Also leading a charge against breast cancer is Auckland-based agency Blackfoot client Bridgestone, which is once again selling pink caps to raise funds for the New Zealand Breast Cancer Foundation during October. 

The shiny, rose-pink caps are valve covers that make a funky accessory to any tyres with valves – cars, vans, motorbikes and even pushchairs. They cost $2 each and 100% of the proceeds are donated to the NZBCF.

Last year Bridgestone raised over $72,000 and have totalled over half a million dollars for the NZBCF since it first began the campaign in 2008, with the funds going towards early detection of breast cancer, education, supporting those with the disease, research and medical grants.

John Staples, general manager for Bridgestone New Zealand says: “We are running the pink caps campaign for the eighth consecutive year because breast cancer is something that has touched the lives of many of Bridgestone’s staff and customers in some way, and the NZBCF is a cause we feel passionate about supporting. I encourage you to get involved, buy some Pink Caps and help kick this nasty disease to the kerb.”

The pink caps can be bought at Bridgestone Select, Bridgestone Tyre Centre or Firestone stores, or online at until the end of October.

Blackfoot and Bridgestone are running a Facebook page to support the campaign and share inspirational stories of those who have been affected by the disease.

This year Bridgestone is also supporting the NZBCF Pink Caravan, which is currently on a 10-week tour of New Zealand providing education about the disease.

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