AUCKLAND, Monday: Following their win of a NZ Thoroughbred Racing pitch, Pitchblack Design & MBM have helped NZTR launch The Grand Tour Racing Festival – a celebration and unification of New Zealand’s 20 premier racing events across Hawkes Bay, Auckland, Christchurch, Wellington, and Waikato.
Pitchblack and MBM won the pitch to establish strategic positioning, naming, and branding of The Grand Tour, resulting in a campaign that’s “bigger, bolder, louder, and designed to stand out in a busy sports entertainment market”.
“The design takes inspiration from the distinctive jockey silks, with large geometric patterns and clashing colours – an on-trend aesthetic that helps racing feel relevant to a new audience.”
Pitchblack head of design James Wendelborn said: “The design takes its inspiration from the distinctive jockey silks, with large geometric patterns and clashing colours – an on-trend aesthetic that helps racing feel relevant to a new audience.
NZTR Dan Smith GM said: “To grow attendance at racing events we were after a fresh, disruptive approach. We couldn’t be happier with the work produced by the Pitchblack and Jetblack team; the ideal campaign to achieve our objectives.”
The Grand Tour launched last week and runs right through until early April 2023.
- View the video below
Client: New Zealand Thoroughbred Racing
Agency: Pitchblack Partners
Production: Jetblack Productions
Photographer: Steve Boniface @ Match
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