Pitchblack launches ‘Before Cow’ Goat’s Milk

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AUCKLAND, Today: Ponsonby indie Pitchblack has launched a campaign for BC (Before Cow) Goat’s Milk. The agency says it liked the product so, they’ve taken a “significant stake in the pioneering business”.

Pitchblack’s Jono Key said: “A chance meeting three years ago has led PB to collaborate with the owners at Oakdale Farm to bring an amazing product to market.

“From the brand name, logo, bottle design, supermarket sell-in, to the ATL campaign, we’ve been at the centre of branding and building this product.

“The brand story is simple: Thousands of years ago, no one milked cows. So when your ancestors needed fuel to do their thing, the family goat was the source of A2 milk that’s high in vitamin A, naturally homogenised, better for people with cow’s milk intolerance, and better for the environment.

“Thousands of years ago, no one milked cows.”

“9000 years later, Before Cow Goat’s Milk has launched in 45 Auckland supermarkets with plans to go nationwide.

“New Zealanders drink 400 million litres of milk a year, but with so much pressure being placed on the dairy cow industry, consumers are desperate for alternative milks with less environmental impact.

Oakdale Farm’s Matt Bolton said: “To see six years of hard work on the supermarket shelves of New World, Countdown and Pak’nSave is incredible.

“The PB team have become my marketing team and business partners and we’re looking forward to changing the face of NZ Dairy.”


Client: Oakdale Farm
Agency: Pitchblack
Principal Partner: Josh Moore
Business Partner: Katie Loverich
Creative Partner: Nick Dellabarca
Creative Partner: Liz Richards
Creative Partner: Kate Lill
Design Partner: James Wendelborn
Social Partner: Hannah Boric
Production Partner: Sacha Moore
Junior Design Partner: Hattie Sadler
Junior Creative Partner: Alex Tawharu

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