Plans for Christmas marketing should start now

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August already and businesses have been told to start thinking about their marketing plans for Christmas. The Marketing Association and AdRoll have combined resources for a short Xmas workshop this month in Auckland.

A media release from MA says while it might take “baubles to talk about Christmas in August, if you want your Christmas marketing to stand out it’s time to start planning.”

To that end, the MA has organised a Thursday morning workshop at its Parnell office where members will get 90-minutes of hands-on information to help with Christmas advertising.

AdRoll says the Complete Marketer’s Guide to Christmas will feature information learnt from its 25,000 global customers: “ You’ll walk away knowing how to plan and deliver successful Christmas campaigns, how to get ready for the holiday rush, success stories and customer tips.”

AdRoll’s JAPAC marketing director, Cat Prestipino will share her 12 tips of Christmas, August 25, 7:15 to 8:45am, Marketing Association, 69 St Georges Bay Road, Parnell, Auckland.

Prestipino is a thought leader in B2B marketing with nearly 10 years experience in brand building, social media strategy and market communications.

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