Sho Pogoni heads back to Perceptive as data science team lead

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AUCKLAND, Today: Leading customer intelligence agency Perceptive has appointed Sho Pogoni as data science team lead after “enticing him back” from Westpac NZ.

The senior appointment comes after a solid first quarter for Grey Lynn-based Perceptive, which has recently welcomed several new clients across various sectors, including government, property, and technology.

Pogoni will head up the data science team enabling and unlocking data science as a supplementary service for other teams (CX and Research) and as a standalone service for bespoke client projects.

Pogoni said: “Although the people and place are familiar, this role and the team’s structure are entirely different – and what attracted me back to Perceptive.


“Although the people and place are familiar, this role and the team’s structure are entirely different – and what attracted me back.”

“I am looking forward to the challenge of developing data science as its own specialised unit within the organisation and am excited about where we can take data science over the next 12 months.”

Perceptive MD Daniel Shaw said: “Perceptive is currently undergoing a considerable amount of transformation, and it’s exciting to welcome senior talent back during a time of growth and ingenuity within the team.

“Sho is someone we’ve always admired as he continually looks for the best strategic outcomes in data science and analysis of campaign performance. With experience across banking, tech and agency, his talent will strengthen our teams’ capabilities tenfold.”

Perceptive GM Oliver Allen said: “Sho is an accomplished leader and expert in data-led transformation. We are looking forward to having his knowledge and experience guide our new team in Perceptive.

About Perceptive
Perceptive is a leading Australasian technology-based customer insights agency. Perceptive provides research, insights and data-driven marketing strategies to organisations across New Zealand, Australia, North America, Europe, and Asia.


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