APN Outdoor is celebrating its “commitment to high-tech and agile outdoor solutions” with the launch of the first and only large format digital sign in Ponsonby, located in entertainment precinct Ponsonby Central.
“Towering high on the corner of Ponsonby and Richmond Roads, this 12×3 metre site impacts over 1.1 million contacts a month, providing excellent frequency rates and exposure to a trendy upper-middle class audience,” says APN Outdoor New Zealand, country head Mike Watkins.
“Through close consultation with Auckland Council’s Heritage team, the design and build of this state-of-the-art digital screen will add an innovative element to the historic Ponsonby streetscape.,” he said.
With a busy intersection below and perched above multiple lanes of traffic, the digital billboard creates optimal viewing from cars and to pedestrians checking out the unique fashion, upmarket homewares and top quality café’s and bars in the immediate area.
The outbound facing panel will capture traffic heading towards the city and heavy footfall due to its prime position in a prime suburb.
“The inbound and outbound panels framing Parnell Bridge are on track for end of Q3, and the outbound panel of Khyber Pass in June.”
Watkins said the build date is set for July, “but the site is available in market from today”.
The Ponsonby site upgrade follows an already strong start to 2018 for the company, Watkins said.
“Earlier this year we revealed plans to digitise three other high profile Auckland sites. Both the inbound and outbound panels framing the iconic Parnell Bridge are still on track for end of Q3 and outbound panel of Khyber Pass scheduled for end of June.”
The rapid expansion of APN Outdoor’s digital portfolio will see them exceed 30 sites by the end of 2018.
About APN Outdoor
APN Outdoor are leaders in outdoor advertising across Australia and New Zealand. With over 36,000 high-impact sites in iconic and influential locations, APN Outdoor connects advertisers with audiences in smarter, more impactful ways. Listed on the Australian Securities Exchange, the company is fully focused on future growth, with significant investment in driving innovation through data, insights and digital technologies to ensure advertisers continually engage and influence their audiences with impact.
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