AUCKLAND, Sunday: Eminent adman, writer and Truth & Soul podcaster Paul Catmur continued his pro-mediocrity crusade in the Herald on Sunday business section yesterday.
This time he recalls (with horror and, later, satisfaction) his first gig – at Young & Rubicam London, “the advertising equivalent of cold porridge”.
“Y&R was a big, old, US-owned agency in a soulless ex-factory in London.”
“My art director and I, for reasons of youthful arrogance, reckoned we were among the better teams at the School of Commercial Arts – and therefore would be sent to one of the sexier agencies.
“When the internships were announced we had a shock. Y&R was a big, old, US-owned agency in a soulless ex-factory in London.
- It’s a fine piece. Read it here
- This is part 3 in the series. Read part 2 here
- And part 1 here
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