Port of Tauranga undergoes rebranding with Fuel

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TAURANGA, Today: New Zealand’s largest port, Port of Tauranga, has selected Fuel Agency for its first full rebrand in over two decades. Responsible for a substantial portion of New Zealand’s cargo handling, the port is a vital economic hub in the Bay of Plenty.

Port of Tauranga’s General Manager of Communications, Rochelle Lockley, emphasized that they chose Fuel Agency for its expertise in conveying their future vision. The rebrand underscores the port’s commitment to its team, customers, and the local community, focusing on delivering economic growth and prosperity to New Zealand.

Fuel Agency is leading the rebrand process, covering various elements like signage, the website, printed materials, and assets. Jason Marra, Managing Director of Fuel Agency, expressed the honor of working with an iconic organization on its identity transformation and brand strategy.

“Our people are the backbone of the business and we wanted to involve them in the process.”

Engaging Port of Tauranga’s team members in this journey was essential to the management team, aligning with their strong community ties. Fuel Agency’s involvement ensures a dynamic solution for sharing Port of Tauranga’s stories.

“Our people are the backbone of the business and we wanted to involve them in the process. The local community is also proudly connected to the Port and the team at Fuel provided an engaging solution that will provide the platform for us to continue telling Port of Tauranga’s stories.”


Client: Port of Tauranga, Rochelle Lockley
Agency: Fuel Agency
Strategy Director: Georgina Milne
Creative Director: Georgia Barretta
Business Development Manager: Paul Lennane
Account Director: Kirsten Ogden
Design: Brittnee Covich, Hannah Meehan
Media Manager: Elaine Hislop

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