Brand refresh for Auckland’s port

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AUCKLAND, Today: Ports of Auckland has dropped the ‘s’ to become Port of Auckland, as part of a brand refresh. When the Auckland council-owned company released its annual report for the 2023 financial year on Thursday, it disclosed it had dropped an ‘s’ from its name as part of a brand refresh to become Port of Auckland.

No further details available at press time this morning.

The company’s agency is Auckland-based indie Crave Global.

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