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Colenso BBDO and Finch have shot a crowd-sourced TVC to celebrate VW’s 60th anniversary in the NZ market.

Over the past few months, VW has been inviting Kiwis to submit content via Facebook or www.thepeoplesfilm.co.nz to make this ad (called, appropriately, The People’s Film). The result was 16 hours of footage, plus photos and stills, which were edited by Finch, and voiced by former Colenso boss Roger MacDonnell.

The footage includes 150 fast-cut images of Kiwis at work and play in the dozens of VW models produced in this country since 1954.

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