PowerShop taps Chinese-Kiwi agency

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Shanghai/NZ-based Chinese digitial agency United Media Solution has been appointed by electricity provider PowerShop to build its brand with Chinese Kiwis in New Zealand.

PowerShop was founded in New Zealand and is backed by Meridian Energy.

UMS’ role will be developing and managing digital marketing, PR and media activity, including a dedicated brand WeChat Official Account, social media competitions and promotions.

UMS ceo Jessica Miao said: “The Chinese community is a vibrant and important community within New Zealand and it’s great to see a brand responding to this community’s needs with dedicated marketing activity.”

PowerShop marketing director Louise Chan said: “Choosing an electricity retailer in NZ is confusing enough without having decode all industry-speak.

“We saw a growing need to provide a better electricity service to Chinese people living in New Zealand so partnered with UMS to create content and campaigns specifically for our Chinese audience. 

“Other wins include NZ Avocado, Apple’s Rockit, ANZ skincare brand DU’IT and Australian luxury fashion retailer Harrolds.”

“We’ve leaned heavily on UMS to tackle the language and cultural differences and couldn’t have done it without them. So far we’re seeing positive results and engagement.”

The new business appointment is the latest in a string of new business wins in recent months for UMS across its New Zealand and Australian offices as the agency experiences strong growth in 2018.

Other wins include New Zealand Avocado, Apple brand Rockit, Australasian skincare brand DU’IT and Australian luxury fashion retailer Harrolds.

Miao added, “These new business wins cap off a strong growth of period for our business across our New Zealand and Australian offices and demonstrates the booming market for companies looking to connect with Chinese consumers.

“We believe our unique offering as a Chinese-headquartered company with in-depth market expertise in China, as well as local market experts in our Auckland and Melbourne offices, is the key to our success.”

About UMS
UMS is a full-service independent digital agency, which specialises in social media. UMS partner with leading international companies to connect their brands with Chinese consumers through targeted creative communications. UMS has worked with leading brands such as Air New Zealand, Ecostore, Harrolds, Orbis Australasia, New Zealand Education, New Zealand Trade & Enterprises, Rockit Apple, Tourism New Zealand, THL, Villa Maria, Virgin Atlantic and Visit Britain. UMS has offices in Shanghai, Melbourne, Auckland and Ningbo, with a team of more than 50 staff.

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