PR exponents square off

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The Public Relations Institute (Prinz) has issued its call for entries for its 2018 awards show, encouraging members to showcase their best work across 12 categories.

The awards recognise excellence in the NZ public relations and communications industry.

“The PRINZ Awards are an opportunity to showcase the work that achieves significant results for clients, organisations and other stakeholders,” said Prinz president Katie Mathison.

“While it takes courage to put your work out there for scrutiny by your peers, the public relations industry benefits a great deal from recognising its best work and articulating our value.”

Last year’s awards attracted a record 98 entries and the organisers anticipate a strong turnout again this year.

Awards chief judge Lisa Finucane said that in 2017, the two campaigns that shared the Supreme Award had a social agenda.

“Last year attracted a record 98 entries – and Prinz expects a strong turnout again this year.”

Campbell Squared Communications Tauranga won one for its work developing a programme to reconnect Te Wairoa whānau with their iwi, resulting in one of the largest Waitangi Treaty settlements, and Resolve Communications Christchurch won for a campaign to reverse the Ministry of Education’s decision to close Redcliffs School post-earthquake.

More than 30 Prinz Fellows and experienced members, with the assistance of international colleagues, participate in the rigorous judging process, which evaluates a wide range of entries from the consultancy, corporate, not-for-profit and government sectors.

The winner from each of the categories (excluding Paul Dryden Tertiary Award, Sally Logan-Milne Young Practitioner of the Year, and PR Consultancy of the Year awards) is then judged for the Supreme Award by a specially convened panel.


  • Call for Entries opens: Thursday 1 February 2018
  • Entries close: Wednesday 28 February 2018 at 5pm
  • Finalists announced: Mid-April
  • 44th Prinz Awards Gala Dinner: Wednesday 30 May in Hamilton

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