PR Awards finalists named

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The Public Relations Institute (PRINZ) has unveiled the 27 finalists for its 42nd annual industry awards – from a record 69 entries.

Finalists will be awarded Highly Commended or named as a category winner at the PRINZ Awards Gala dinner in Auckland on Thursday 12 May.

Winners in each category are now judged by a ‘supreme’ judging panel consisting of Lisa Finucane (Awards Chief Judge), PRINZ president Bruce Fraser, and PRINZ life member Gordon Chesterman to determine the Supreme winner.

All category winners are eligible to enter the global COMM PRIX Awards organised by the Global Alliance for Public Relations and Communication Management.

The 2016 PRINZ Awards attracted 69 entries from the corporate, consultancy, and government sectors. From 12 available categories, the most entries were received in the Internal Communications and Sally Logan-Milne Young Practitioner of the Year categories, with 11 and 10 entries respectively.

The 2016 finalists

  • Able Products: Clean for a Cause – Sarah George and Cassie Arauzo, AUT University
  • Anzac Day 2015 Combined Civic Service: Amanda Weatherley, Tauranga City Council
  • Audi Quattro Bistro – Angela Spain and Laura Douglas, FCB
  • Ben & Jerry’s Mooo-ves In – Amber Conroy, Spark PR & Activate
  • Bringing our people leaders together – Michelle Quirke, Inland Revenue
  • “But it’s always been free!” – Communicating the introduction of paid parking at the University of Waikato – Peta Goldsworthy, Mike Watson and Megan Burton-Brown, University of Waikato
  • Countdown Free Fruit for Kids – Sarah Williams, Louise Wright, Morgan Bailey and Kaya Arai, (Porter Novelli); James Walker and Charlotte Haycock (Countdown)
  • Crave and rave – golden praise drives results for golden arches – Claudia Macdonald, Mango; Gina McKinnon, Fuse; Simon Kenny, McDonald’s
  • Dance Till Dawn – saving the Auckland dance scene – Rob Warner, Communication By Design
  • Defining Architectural Design – Rebecca Kinraid and Jackie Curtis, Cherry Red Consulting
  • Dirt is the new Gold – the Crankworx Rotorua Journey – Jacky James, Jenha White, Rebecca Roling, Madeleine Moore, Shine PR
  • Dogs with jobs and business cards – Michael Richards, Civil Aviation Authority (CAANZ)
  • Helping New Zealanders play a part in shaping ACC – Michael Player and Laura Barlow, ACC
  • Human Walkies campaign – Sharon Buckland, Auckland Council
  • It All Starts Here – Challenging public perceptions of SKYCITY – Colin Espiner, Kelly Armitage, Rebecca Foote and Jade Lucas, SKYCITY Entertainment Group
  • Jetstar spreads its wings – Announcing Jetstar’s regional expansion plans – Gemma Doughty, Spark PR & Activate
  • Making haste slowly with God on our side – John Durning, Perception Public Relations & Marketing
  • Microsoft phone scammer response – Brad Pogson, Sarah Williams, Natasha Gillooly (Porter Novelli); Brendan Boughen (Microsoft)
  • Not just another onboarding scheme – using graduate recruitment as a marketing & communications tool – Louise Poppelwell, Simpson Grierson
  • Paper Plus Father’s Day – Joanna James and Jessica Edward, FCB
  • Recovering Christchurch’s Heritage – Susan Gibson, Heritage Hotel Management Ltd
  • SPCA Cupcake Day 2015 – Sarah Williams, Morgan Bailey and Kaya Arai (Porter Novelli)
  • The Game Changer – Kirsten Robinson and Emilia Mazur, Lotto
  • The NZ International Convention Centre – an exercise in crisis management – Colin Espiner, Kelly Armitage, Rebecca Foote and Jade Lucas, SKYCITY Entertainment Group
  • Vodafone A journey to pride – Marie Hodson and Sarah Newcombe (Vodafone)
  • Young Practitioner of the Year finalists: Sally Logan-Milne, Jenha White (Shine PR), Laura Barlow (Accident Compensation Corporation)

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