PR Awards taps two social shapeshifters

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Two campaigns demonstrating the real impact public relations can have on social change share the Supreme Award in the 2017 Public Relations Institute of New Zealand (PRINZ) Awards, celebrated in Christchurch last night.

Developing a programme to reconnect Te Wairoa whānau with their iwi saw one of the largest Treaty settlements to date signed with support of a significant number of engaged stakeholders. Angela Campbell, Scott Campbell and Rebecca Savory of Campbell Squared Communications, Tauranga, ran a campaign that their clients said was a major factor in its overwhelming success.

The campaign also won the new awards category, Communicating in Diversity.

Chelsea Halliwell of Resolve Communications Christchurch also received the Supreme Award for Nothing but the facts – how Redcliffs won its school back, a campaign that sought to reverse the Ministry of Education’s decision to close Redcliffs School post-earthquake, harnessed support beyond the immediate community.

Its effective lobbying resulted in the desired change. The campaign also won the Not for Profit/Pro Bono Award category.

PRINZ Awards chief judge Lisa Finucane said that while presenting two winners is unusual and was last done in 2012, the outcomes of both campaigns indicated a real social shift and it was impossible to separate the two.

“These were two excellent campaigns and certainly demonstrate the way ethical public relations can be used to engage communities and decision-makers,” she said.

“They both demonstrate a clear two-way flow of information, reaching people and groups that may have been missed in the past, and helped achieve an outcome with real benefits to stakeholders.

Social agenda
“It was interesting to see the standouts this year had a social agenda, while last year the Supreme Award went to a marketing communications campaign.”

New recipients of the Professional Accreditation (APR) and new Fellows were also recognised.

In another first, this year PRINZ introduced a PR Consultancy of the Year category. Winners of these were Wright Communications Auckland (Small/Medium), and Campbell Squared Communications Tauranga (Medium/ Large).

Nikki Wright, principal of Wright Communications, was voted a Fellow this year.

This year’s awards attracted a record 98 entries from around the country.

The Awards are judged by Fellows and senior practitioners of the institute with the assistance of international colleagues.

All PRINZ Award winners considered for the Supreme Award and are eligible to enter the global COMM PRIX Awards organised by the Global Alliance for Public Relations and Communication Management.


  • Supreme Award: Now is our time! Building a better future for our whānau – Angela Campbell, Scott Campbell, and Rebecca Savory, Campbell Squared Communications
  • Supreme Award: Nothing but the facts – how Redcliffs won its school back – Chelsea Halliwell, Resolve Communications
  • Communicating in Diversity: Now is our time! Building a better future for our whānau – Angela Campbell, Scott Campbell, and Rebecca Savory, Campbell Squared Communications
  • Highly Commended: Check for me before you turn the key (The Safekids Aotearoa driveway safety campaign) – Anthony Rola, Safekids New Zealand
  • Highly Commended: Igniting the Runway – Tiki Āhua – Jacky James, Jenha Phillips, Rebecca Roling, Matt Hunt, and Julienne Fiddes, Shine PR
  • Corporate Public Relations: SkyCity Auckland: Shifting Brand Perceptions – Colin Espiner, Kelly Armitage, Justene Taua, and Rebecca Foote, SkyCity Entertainment Group
  • The 2017 Colgate Games: New Zealand’s Junior Olympics – Raphael Hilbron, Sarah Austen-Smith, and Tessa Donovan, SenateSHJ
  • Government / Quasi Government Public Relations: Auckland Council Menacing Dogs Amnesty – Sharon Buckland, Samuel Baxter and Katherine Forbes, Auckland Council
  • Highly Commended: #MISSINGTYPE – more than just a hashtag – Sandy Trigg, Grace Vujnovich, and Simone van Asbeck, Network Communication; Asuka Burge, Annabel Coxon, and Nephi Arthur, New Zealand Blood Service
  • Highly Commended: Moving hearts and minds – relocating staff and patients from iconic 1950s The Princess Margaret Hospital to state of the art new hospital facilities 20km away at Burwood Hospital – Karalyn van Deursen, Canterbury District Health Board
  • Internal Communications: We’re better, connected; ‘Workplace by Facebook’ – Daniel Chasemore, James Walker, and Sarah Tora, Countdown
  • Highly Commended: Promoting the 2016 Canterbury DHB Staff Wellbeing Survey – Donovan Ryan, Great Scott! Communications
  • Limited Budget or Not-for-Profit Public Relations: Nothing but the facts – how Redcliffs won its school back – Chelsea Halliwell, Resolve Communications
  • Highly Commended: Macular Degeneration Awareness Week campaign 2016 – Anna Radford and Suzanne McNamara, Cadence Communications
  • Highly Commended: Massey’s Olympic gold – Jenna Ward, Sidah Russell, Louise Vallant, Ryan Willoughby, Jennifer Little, and Paul Mulrooney, Massey University
  • Marketing Communication – Integrated: Let’s talk rubbish – community conversations and a record response for Hamilton City Council – Nigel Ward and Samantha Whittle, Hamilton City Council
  • Highly Commended: #Roboqueue campaign owns iPhone 7 launch – Rewa Willis and Trish Sherson, Sherson Willis
  • Highly Commended: Tiger Streets of Singapore – Dallas Gurney, Cassidy Meredith, Kristy Von Minden, Lucy Harris, and Madeleine Wong, Spark PR & Activate
  • Marketing Communication – PR: Bringing Your Modem Out of the Closet – Orcon Designer Series – Claudia Macdonald, Sean Brown, and Zoe Pert, Mango; Sophia Berry-Smith, Vocus Group New Zealand
  • Highly Commended: Launching BNZ Android Pay by paying it forward – Strahan Wallis, Louisa Jones, Courtney Stayte, and Amy Hacon, Porter Novelli NZ; Katherine Cornish and Mark Watts, BNZ
  • Special Project or Short-term Campaign: The search for the lost Lindauers: Reaching the regions for Auckland Art Gallery Toi o Tāmaki – Olivia Boswell, Auckland Art Gallery Toi o Tāmaki
  • Highly Commended: Saving Sir Ed’s Antarctic legacy – Jo Scott, Great Scott! Communications; Yvonne Densem, Christchurch International Airport
  • Sustained Public Relations: Behind the Helmet – Crankworx Rotorua – Jacky James, Jenha Phillips, and Rebecca Roling, Shine PR
  • Highly Commended: Auckland has a plan for all of us – adopting the Auckland Unitary Plan – Wayne Godfrey, Auckland Council
  • Highly Commended: Ethique – making beauty eco-friendly – Leigh Harris and Rhianna Bull, Convergence
  • Highly Commended: Multiple nudges result in new Lifejacket norm – Pania Shingleton, Vince Cholewa, Sandra Ford, and Mark Dittmer, Maritime New Zealand


  • Paul Dryden Tertiary Award: Share the Struggle – a community approach to domestic violence – Georgia Ward, Simon Cooper, Jodealyn Cadacio, and Boyan Buha, AUT University
  • Highly Commended: Future Proofing Kidney Kids – Morgan MacFadyen, Emma Hilton, and Abby Berry, AUT University
  • Sally Logan-Milne Young Practitioner of the Year: Alex Harman, One Plus One Communications
  • Highly Commended: Lizi Guest, Blacksheepdesign
  • Highly Commended: Emma Schuler, Comvita
  • PR Consultancy of the Year – Small to Medium: Wright Communications, Auckland
  • PR Consultancy of the Year – Medium to Large: Campbell Squared Communications, Tauranga

The Public Relations Institute of New Zealand was established in 1954 to represent the public relations and communication management profession in New Zealand. Today it has more than 1300 members working in public relations and communication management across all sectors of business, consultancy, academia, government, and not-for-profit organisations.

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