PR agency thinks outside the (big steel) box

EditorNews Make a Comment

Boyd Public Relations has brought together a group of well-known New Zealand companies to create a mobile shipping container workshop for kiwi charity, Look Good Feel Better. 

The 40 foot (12m) container – called Look Good Feel Better On the Move – will be a base for the charity’s free Feel Better classes which help people who are living with the gruelling side effects of cancer treatment. It will travel around New Zealand throughout 2016.

The Newmarket-based agency came up with the travelling container idea after Look Good Feel Better wanted to create pop-up workshops in areas of New Zealand it had not been able to reach in the past.

LGFB general manager Clare O’Higgins says the container concept is not only unique but perfectly suited to the nationwide workshops it runs.

“We sometimes struggle to find suitable venues to do our classes, or to set classes up in areas without trained tutors or volunteers,” she said. “But with the container fitted out just the way we want it, it provides the perfect environment for people to come in, relax, and take part in the classes.”

BPR managing director John Boyd said the LGFB team do an outstanding job. “Many of us know people who have suffered from cancer and the agency was just pleased to be able to help to make Look Good Feel Better On the Move a reality as we know it will make a difference to those going through treatment.

“It was only through the generosity of BPR clients – Mazda (who have worked with Look Good Feel Better for a number of years), shipping container specialists Royal Wolf, BP and Sistema Plastics who joined forces with Farmers, Mitre 10 and a number of transport companies to get the container fitted out and on the road.

“To see all these companies working together to make a difference to people with cancer was inspiring.”

Mazda made a $10,000 contribution, shipping container specialists Royal Wolf painted and fitted out the container, and Sistema Plastics provided hundreds of storage boxes, to transport make-up and skincare products.

A collective of transport companies – made up of Pacifica Shipping, Brosnan Transport, Mackleys, Bluebridge, Renwick Transport, 4D Group and PBT – has formed a relay team to transport the container from location to location for free.

“The ability to get closer to communities where we’re not currently able to run classes is very special. It’s also humbling to have such support from these organisations to realise the desire to take the classes on the road for cancer patients,” said O’Higgins.

The travelling workshops start in April 2016 in the South Island and the container will make its way around the country ending up in Auckland during July for Feel Better Month, the charities annual awareness and fundraising campaign.

Share this Post