AUCKLAND, Today: The inaugural PREScom Awards 2018 are on tonight (scroll down for the details). The finalists include Fuse, Spark PR & Activate, Copper Brand Experiences, Scope Media, MediaWorks, Mango, Campbell+Co, Studio7, Hustle & Bustle, Mktng, Tenfold Creative, TBWA\, Sherson Willis, and Eleven PR.
The PREScom Awards are designed to fill a gap with a programme solely for PR, experiential and social media agencies to support.
Awards categories include Best Use of Media Relations, Best Sponsorship or Media Partnership, Best Use of Social Media and Best Experiential or Event.
PREScom chair Mark Pickering says they wanted to see the entire industry get behind it and make it its own, and the calibre of entries this year will do just that.
“The ceremony is on tonight (Wednesday) at Bar Twenty-One, Sky City from 6pm. Tickets cost a mere $135+gst.
Comms Council ceo Paul Head said: “In an increasingly cluttered media environment, these disciplines have the potential to cut-through with campaigns that attract and endear the consumer directly.
“All three disciplines have grown significantly and are now an integral part of the overall marketing mix,” he says.
“The scale and scope of the entries received show just how important these disciplines are to the reach and efficacy of brands and it’s great to see they now have their own awards programme.”
The awards ceremony will be held tonight (Wednesday 28 November) at Bar Twenty-One at Sky City. It will be a cocktail, canape and casino event from 6pm sharp. Tickets cost $135+gst.
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