AUCKLAND, Today: Last night the PR, experiential and social sectors came together to celebrate and award the best campaigns from the last 12 months. After a two-month entry period followed by two rounds of judging by 40 experts, the Comms Council hande dout 29 silver Pressies, nine golds, and a Grand Prix.
The show was held at the new generator space in Wynyard quarter, The Annex, hosted by NZME’s Kerre Woodham, accompanied by the musical stylings of DJ Phoebe Falconer. Guests were greeted by oysters, canapes and an array of drinks by event partners Bombay Sapphire and Asahi beverages.
The show kicked off with the Media Relations category sponsored by Telum Media. This saw two silvers awarded, one to PR Partners and Dementia Auckland, and one to Special PR and Jaguar Land Rover.
“This category also saw the first gold of the evening awarded to Special PR for their work with Tourism Fiji.
Best Media Partnership (sponsored by NZME) and saw another three silvers delivered – to The Monkeys, Crave Global, and Fuse, with Eleven PR and Sony PlayStation taking the gold for The GT7 Celebrity Race Off. This was followed by Best Use of Social Media where another five silvers were awarded – one for Acumen, two for Special PR, and two for Fuse which also took home a gold in Social Media for McDonald’s.
Best Influencer Marketing Campaign was a highly contested category this year and saw silvers for Socialites, Fuse, and Special PR – with Special PR taking out the Gold for the Aids Foundation.
The Experiential/Event Campaign category sponsored by RadLab this year saw yet another three silvers awarded – one each for HeyYou, Special PR, and Eleven PR, with a gold going to Spark.
“The judges were impressed by the calibre of entries and a body of work that is a powerful reflection of what our industry delivers.”
There was no gold this year in the Best Community Management Impact, but MBM and Tip Top picked up a silver for Tip Top”. There was also no golds in the Most Innovative category sponsored by Meta but there were three silvers, one each for Special PR, Chemistry, and Mango.
The biggest category for the evening was Best Integrated Campaign with three silvers and three golds. The three silvers went to Fuse, Acumen, and Drum, and the three golds to Mango and Samsung, TBWA\Eleven and Southern Cross Pet Insurance.
Best Strategic Thinking saw a silver for Special PR and a gold for Acumen and Stake.
Non-profit also had one silver, one gold The silver went to TBWA\Eleven, and the gold to Special PR and the Aids Foundation.
The last category for the evening was a new one for 2022, Diversity Equity & Inclusion sponsored by Stuff. This saw three silver Pressies awarded to Special PR and Education New Zealand, Māia and Ngāti Kuri, and Socialites and The Health Promotion Agency.
The Bravest Client for 2022 went to Lion for their campaign with Crave Global called Keep Changing.
The final award for the evening, the Grand Prix, is given to the campaign that achieved the best results and is the best example of an exceptional PR, experiential, and social campaign from the past year – which
The judges unanimously agreed the Grand Prix should go to Special PR and the Aids Foundation for Have you heard what Bruce did?
Pressie Awards convener Katharine Broughton said: “The judges were impressed by the calibre of entries and body of work that is a powerful reflection of what our industry produces and delivers.
“The winners celebrate and showcase work that is driven by clever insights, strong creative and smart execution.”
The 2022 PREScom Awards were sponsored by Meta, NZME, RadLab, Stuff, Telum, Bombay and Asahi.
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