The Marketing Association is holding a two-day copywriting course, geared mainly for marketers who want to brush up their basic writing skills. It will led by Australia-based freelance copywriter Jon Maxim, who’s ex McCann, Maxim Advertising and Oracle Advertising.
Both days run 9am-5pm – the course starts this Monday (November 1) at the Marketing Association, 69 St Georges Bay Rd, Parnell.
The course costs $2049, and covers …
- The Creative Process – developing and presenting ideas
- Writing for Direct and Online
- Basic Techniques
- Creative formulae for developing ideas
- How to start writing
- The copy-circle
- The Socratic opening
- The call to action
- Writing to a structure: beginning, middle and end
- Dealing with legals & mandatories
- The approval process
- The inverted pyramid
- The Eyetrack F shape
- Emails: From, timing and subject lines
- Social media
- Obtain tickets here
- Inquiries to educate@marketing.org.nz
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