Pressure-cooker copywriting course starts Monday

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The Marketing Association is holding a two-day copywriting course, geared mainly for marketers who want to brush up their basic writing skills. It will led by Australia-based freelance copywriter Jon Maxim, who’s ex McCann, Maxim Advertising and Oracle Advertising.

Both days run 9am-5pm – the course starts this Monday (November 1) at the Marketing Association, 69 St Georges Bay Rd, Parnell.

The course costs $2049, and covers …

  • The Creative Process – developing and presenting ideas
  • Writing for Direct and Online
  • Basic Techniques
  • Creative formulae for developing ideas
  • How to start writing
  • The copy-circle
  • The Socratic opening
  • The call to action
  • Writing to a structure: beginning, middle and end
  • Dealing with legals & mandatories
  • The approval process
  • The inverted pyramid
  • The Eyetrack F shape
  • Emails: From, timing and subject lines
  • Social media

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