Programmatic takes centre stage

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This year’s MMS Programmatic Summit – to be held in the Maritime Room in Auckland’s Viaduct Harbour from 8.30am to 6pm on Wednesday 20 September – aims to unlock the secrets of programmatic marketing, putting it into simple language and provide simple strategies to help for the marketing mix.

This year’s speakers are:

  • Mat Medcalf, head of personalisation and digital audience management at the National Australia Bank.
  • Nico Neumann, senior research analyst at the University of South Australia.
  • Amelia Ward, head of digital at PHD Australia.
  • Yahoo NZ head of sales Arnaud Calonne

“Simplicity is the key to making it work,” says MMS’s Ryf Quail. “The one-day programme has been carefully crafted to bring together a range of expert speakers who will share insight into various programmatic technologies and strategies, as well as sharing insight into overcoming key challenges with integration and transparency.”

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