Proximity promotes leaders for new CXM division

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AUCKLAND, Today: Proximity NZ has launched a CXM division with Kate De Marco and Nathalie Philippsen named as co-directors.

Both were promoted from internal roles at Proximity. Philippsen was previously a senior business director, Kate De Marco was planning director.

Proximity NZ ceo Chris Pescott said: “Many businesses suffer financially from poor CXM due to disconnected and under-prioritised approaches to their strategies. Recognising these issues, Proximity NZ has launched a new CXM division to the business.

“With over 30 years of experience in data-driven marketing between Kate & Nathalie, the new division is well-positioned to help clients shape CXM roadmaps that identify vital interactions and solve complex business issues.

“A lot of businesses aren’t aware of how customers actually experience their business. Using consultancy methodology means we get to the real underlying issues impacting customer and business value.

“For the team, it is all about creating CXM strategies that are actionable and ongoing to drive real change and deliver better results – a method we call Intelligence at Play,” says Kate de Marco.


“They will work closely with Proximity’s director of technology, director of strategy and chief creative officer.”

“They will work closely with Proximity’s director of technology, director of strategy and chief creative officer.

“Currently delivering CXM strategies across Spark, ANZ, and Tourism NZ, the new division is poised for a significant year of growth.

“Since launching Proximity NZ, our proposition has always been to harness the power of intelligence and combine it with the creative heart of our business to deliver more value for our clients.

“It’s awesome to see this new division come to life and already achieve exceptional results for many of our core clients who are looking for sustainable business growth in a time of constantly changing business conditions.”

Nathalie Philippsen said: “Unlike traditional advertising or direct marketing agencies, our focus isn’t solely on communications.

“We are looking wholescale at all elements impacting the customer experience from business processes, data and tech right through to people.”

About Proximity NZ
Based at 318 Richmond Road, Proximity NZ works with Spark, ANZ, Tourism NZ, Mazda, Frucor, Fidelity Life, Latitude, Kiwi Property, Pink Batts and House of Travel.


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