Publicis & Arnott’s get behind the ‘footy’ season

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SYDNEY, Monday: Campbell Arnott’s has released Moments That Shape The Game, a light-hearted Aussie-produced campaign to promote Arnott’s Shapes in the lead up to football season final series and international rugby matches across Australia and New Zealand.  

The campaign was “created by Publicis Groupe new Power of One agency model (translation: Made in Sydney), encompassing specialty services and expertise from across the Groupe, the campaign introduces audiences to the enjoyment of sharing Arnott’s Shapes with mates and family during the footy final season. 

“There was really only one responsible approach … and that was to have fun with it!”

Launching next week on broadcast television on both sides of the Tasman, and this week across social, Moments That Shape The Game marks the first major piece of work for Campbell Arnott’s since the Groupe won the business back in March 2018.

Campbell Arnott’s awarded Publicis Groupe its entire brand communications business across Asia Pacific and now handles all communication requirements across the Campbell Arnott’s marketing mix, including creative, strategy, media planning and buying, PR and shopper marketing.

Deputy ECD Rebecca Carassco said: “When you have an iconic brand like Arnott’s Shapes getting behind such an iconic moment in our ANZ culture, there’s really only one responsible approach… And that’s to have fun with it!”


Client: Campbell Arnott’s
Chief Marketing Officer: David McNeil
Marketing Director: Sarah Ryan
Integrated Communications Manager: Linda Abbott
Senior Communications Manager: Amy Wagner

Agency: Publicis Groupe under The Neighbourhood
Deputy ECD: Rebecca Carrasco
Chief Strategy Integration Officer: Kate Smither
Associate CD: Flavio Fonseca
Associate CD: Piero Ruzzene
Creative: Michael Barnfield
Creative: Michael Dole
Business lead: Melanie Portelli
Senior Business Director: Laura Hawdon
Business Manager: Dan Beer
Project Manager: Kirsty Chase
Producer: Kirsten Caly
Production Company: Prodigious
Post Production: Prodigious
Director: Jesse James McElroy
Editor: Sam Bruce
Media CSD: Christie Meischke
Media Account Director: Catherine LimSam

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About Publicis Groupe – The Power of One
Publicis Groupe is a global leader in marketing, communication, and digital transformation, driven through the alchemy of creativity and technology. Publicis Groupe offers its clients seamless access to its tools and expertise through modular offering. Publicis Groupe is organised across four Solutions hubs: Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), Publicis.Sapient (SapientRazorfish & Sapient Consulting) and Publicis Health. These 4 Solution hubs operate across principal markets, and are carried across all others by Publicis One, a fully integrated service offering bringing together the Groupe’s expertise under one roof. Present in over 100 countries, Publicis Groupe employs nearly 80,000 professionals.

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