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AUCKLAND, Today: Publicis Groupe NZ has just unveiled Publicis Liberté, a new flexible working approach for their NZ-based agencies – Digitas Affinity ID, Frontside, MBM, Saatchi & Saatchi, Starcom and Zenith.

Publicis Groupe ANZ has spent the last 18 months developing the framework, publishing internal whitepapers, conducting internal and external interviews, technical audits and more recently, holding staff training workshops across all levels of the organisations.

As part of the new approach, a range of measurement tools and processes have also been developed to support agency leaders, managers and staff to deal with new situations as they arise. 

Sydney-based Publicis ANZ ceo Michael Rebelo said: Being able to offer staff flexibility is critical to the future of our industry and ensuring we attract and retain the best talent. 


“Most flexibility policies come with lots of conditions that often get filed away. Our programme is built on trust and behaviours.”

“At a time of tremendous change in our business and the workplace, we need to be more progressive and adaptive as an employer.

“Allowing our people to fit work in with their lives and not the other way round will ensure our people are happy, healthy and productive. Ultimately, that makes them better partners for our clients, and able to deliver better outcomes for their businesses.”

Saatchi NZ MD Paul Wilson said: “People are our most valuable asset and we need to recognise that where, how and when they work best is unique to the individual.

“Most flexibility policies come with lots of conditions and long-winded documents that often get filed away and forgotten. Our programme is built on trust and behaviours.”

The six flexible behaviours are: Set Your Boundaries, Trust One Another, Focus on Outputs, We Are All Different, Communicate Effectively, Use Tech to Your Advantage.

The full rollout of Publicis Liberté across the group’s ANZ offices will be completed in February.


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