Publicist sets out to disrupt influencer market status quo

Editor News Leave a Comment

Auckland-based award winning publicist Amanda McConchie aims to bridge a gap between talent agencies and public relations,with the establishment of The Business of Influence PR to represent influencers on brand collaborations, and providing accessible and affordable PR services.

“The idea of The Business of Influence transpired in 2017 to ensure an influencer’s reputation, profile and business is managed along with their work that is created and executed,” she says.

“Having worked closely with influencers on behalf of brands for the last five years, I’m aiming to educate and equip them with the knowledge, skills and guidance needed to kickstart a profitable career in what is a murky digital media landscape.

“As a PR and with personal blogging experience myself, there is genuine passion to guide influencers on their brand partnerships and ensure they are well-informed around the ever-changing industry trends and requirements.

“There isn’t enough guidance or support for this generation of digital entrepreneurs who may not have the necessary knowledge or tools to propel their passion into a fully-fledged business.”

McConchie explains the difference of The Business of Influence from existing PR and talent agencies, which has inspired a business model that has seen success internationally.


“The Business of Influence specialises in social media, PR, brand awareness strategy, and brand partnership representation.”


“PR is a huge investment, especially when cashflow is limited. Our business wants to meet the demands of this market, whose innovation, youth and strategic objectives don’t necessarily mesh with traditional agency methods and lengthy, costly campaigns.”

The Business of Influence has officially launched this week, specialising in social media, public relations, brand awareness strategy in addition to brand partnership representation. Also on offer are packaged services to suit all budgets as well as a monthly membership platform that offers tiered solutions and resources.

About The Business of Influence PR
Bridging the gap between talent agencies and public relations, The Business of Influence focuses on delivering strategies through tailored services, tiered packages and a membership platform for influencers and small businesses.

Launching in August 2018, The Business of Influence meets the demands of a generation of digital entrepreneurs whose innovation, youth and strategic objectives didn’t’ necessarily mesh with traditional agency methods and lengthy, costly campaigns.

Founder and Director Amanda McConchie has over 10 years of experience in the communications industry, beginning her career as a journalist at Fairfax Media (now Stuff.co.nz), before turning her hand to public relations. Working with New Zealand’s most influential and experienced PR mavens, McConchie successfully provided PR counsel and strategic campaigns for beauty giant, L’Oréal and the golden child of Kiwi start-ups My Food Bag.

McConchie was the 2016 recipient of Bauer Media Public Relations Rising Star Award; an accolade that commended Amanda on her strong relationships with media.

  • Facebook: @thebusinessofinfluence
  • Instagram: @thebusinessofinfluence
  • Twitter: @tboipr
  • LinkedIn: @the-business-of-influence
  • Website: www.thebusinessofinfluence.co.nz


Share this Post