AUCKLAND, Today: DDB Group Aotearoa and Goodman Fielder are proudly showcasing their Puhoi Valley products, highlighting their irresistibly good Fresh Flavoured Milk and Authentic Greek Yoghurt.
Puhoi Valley is embracing the joy of a little indulgence, positioning their products as the perfect treat for any place and time, a delightful escape worth bending the rules for.
The campaign features two 15-second films where characters openly enjoy Puhoi Valley treats, unabashedly ignoring the rules and enjoying the moment, much to the amusement of onlookers.
“We can all agree that sometimes you just need that moment of indulgence, whatever your circumstance.”
Matt Williams, Creative Director at DDB Group Aotearoa, shares his view: “Puhoi Valley is basically the candy of yoghurts and flavoured milk. It’s fun, it’s delicious, and it feels a little bit naughty to eat. So rather than get all probiotics and serious about it, we wanted to call it how it is.”
Danielle Dyson, Head of Marketing – Dairy at Goodman Fielder, believes this campaign will resonate widely. “We can all agree that sometimes you just need that moment of indulgence, whatever your circumstance, and Puhoi Valley delivers that treat.”
The A little bit naughty campaign is now live across TV, online video platforms, and social media.
CREDITS
Goodman Fielder
Francis Coulter: Head of Marketing
Danielle Dyson: Head of Marketing, Dairy
Cameron Timmins: Senior Brand Manager, Puhoi Valley
Lydia Barker: Brand Manager, Dairy
DDB Group Aotearoa
Production: Fish & Clips
Sam Kristofski: Director
Blaine Stevenson: Producer
Composer: Jonny Higgins
Colourist: Dave Gibson
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