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AUCKLAND, Wednesday: Northcote-based indie digital creative agency Pure SEO has acquired Grafton-based indie digital media agency This Side Up.

Pure ceo/founder Richard Conway said: “This Side Up complements Pure SEO’s stable of brands – consisting of Pure SEO, Digital Popcorn, and Conversion Surgeons – rounding out our data-led ecommerce and programmatic marketing portfolio.”

This Side Up’s team of nine – led by MD Steve Crowe – will be joining the Pure SEO team, increasing the total number of employees close to 100.

This Side Up clients include Harrisons Carpets, Walker & Hall Jewellery, Subaru, Datacom, and Bridgestone. 

Richard Conway: “We’re ecstatic to have the This Side Up team on board with us. I’ve known Steve since we were both just starting out in this business more than a decade ago.

“I’ve known Steve since we were both just starting out in this business more than a decade ago. We’re ecstatic.”

“Not only will their offerings complement and strengthen our own, but our values are well aligned also.

“The deal was done the right way, too – that honest, Kiwi way we like. We caught up for a drink and got it done with a handshake. By the time the lawyers drew up the final paperwork, it was the same deal that we’d hashed out.

“The acquisition of This Side Up marks another milestone in a successful year for us.

“Earlier this year, Pure SEO was appointed the official SEO services provider for NZME. This follows the continued success of my book, How to get to the top of Google search – the only Australasian-focused SEO book published to date.

Steve Crowe said: “I didn’t consider partnering with anyone else; Pure SEO have been leaders in the search and analytics space for 12 years.” says Crowe.

“This is definitely the start of something exciting! It’s the perfect fit.”

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