“People are spending too much time worrying about the picture frames rather than what’s in them – the channel rather than the content. I always start with the idea first.”
DDB chief creative officer Damon Stapleton answers the “what is the most effective medium right now” question from Jennifer Dann, published as part of a 800-word Q+A in the Herald yesterday.
It’s an insightful and thoughtful interview – read it now.
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