AUCKLAND, Today: QMS has switched on the first digital spectacular of its kind on Auckland’s North Shore with The Takapuna, illuminating Anzac St on the side of the premium Shore City mall.
Located in the heart of Takapuna, this 5m x 10m digital billboard captures a largely retail and lifestyle-focused audience heading into this affluent suburb and through to Takapuna Beach.
Delivering 775K impressions per month, the site is positioned in an uncluttered environment, near many small businesses, well known eateries and home to the popular Sunday markets.
“This is the first landmark digital site on the Shore.”
MediaWorks outdoor media director Mike Porter said: “The introduction of The Takapuna in this much sought-after location opens the door for advertisers to reach a new and valuable audience.
“The North Shore has previously been hard to reach with limited outdoor advertising, so we are excited to deliver this big and beautiful digital billboard.
“This is the first landmark digital site on the Shore, and unsurprisingly demand has been extremely strong for such a unique digital opportunity.”
QMS NZ is part of MediaWorks.
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