Ponsonby-based QMS NZ has forged a long-term strategic partnership with iSEE network, adding a further 21 digital roadside billboards to the combined portfolio – 19 of these sites are located in Auckland, and more in Rotorua and Whangarei.
QMS NZ ceo Mike Porter said: “The billboards are prominently positioned on busy major arterials north, west and south of the CBD to reach localised urban audiences, as well as rush-hour commuters.
“As Auckland commuters know only too well, these urban arterials experience consistent, heavy traffic delivering high DTV’s, as well as increased audience engagement due to slow moving traffic at peak times.,” he said.
“This is a transformational step change not only for QMS NZ but for the broader NZ out-of-home industry, enabling us to meet increasing advertiser demand for high quality, high performing digital outdoor.
“The partnership brings the QMS portfolio to 50 large format digital billboards across NZ.”
“Together, with our existing large-format digital portfolio, we now deliver a unique and improved high impact network encompassing reach, frequency and unrivalled audience impact. Our multi-format digital platform now extends across all of Auckland, delivering true broadcast capability and capturing key additional coverage in the North Shore and across Greater Auckland.”
The partnership brings the QMS portfolio to 50 large format digital billboards across NZ.
QMS Media Limited is a publicly listed company on the Australian Stock Exchange. QMS is a leading outdoor media company in Australia, New Zealand and Indonesia, specialising in premium landmark digital and static billboards, street furniture, retail and transit media.
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