CHRISTCHURCH, Thursday: QMS has acquired Etc Media’s premium Christchurch digital billboard portfolio, adding 12 large-format digital billboards to its existing national network.
The additions bring QMS Christchurch’s large-format portfolio to 15 – and, says the company, “further extends our market leadership position, with NZ’s largest, large-format digital network encompassing Auckland, Wellington, Christchurch, Whangarei, Hamilton, Tauranga, Rotorua and New Plymouth.
Further network expansion across New Zealand is anticipated in 2019, as MediaWorks consolidates its recent merger with QMS.
MediaWorks Outdoor media director Mike Porter said: “QMS has always had a strong market position in Christchurch, and this acquisition represents a return to our heritage, delivering unmatched coverage in NZ’s second largest city.
“Further network expansion across NZ is anticipated in 2019, as MediaWorks consolidates its recent merger with QMS.”
“Etc’s high-quality portfolio provides our clients with access to audiences across Christchurch’s inner CBD and key suburban arterials.
“We continue to build our digital media network to provide our clients with a high engagement digital platform connecting consumers with relevant, impactful content anywhere, anytime. This investment delivers on our vision of developing national digital broadcast capability.”
About QMS
QMS is a leading outdoor media company in New Zealand and Australia, specialising in premium landmark digital and static billboards, street furniture, retail and transit media.
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