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AUCKLAND, Tuesday: For the first time, QR codes are to be embedded into New Zealand television ads, via a campaign from national outdoor retailer Torpedo7 (with media assistance from OMG and PR from Eleven).

Torpedo7 ceo Simon West said: “Although the technology has been available for some time, Torpedo7 is hoping our newfound familiarity with QR codes – as well as some exclusive deals for those who scan – will ensure the campaign’s success. 

He hopes the “lucky-dip style deals” will put the fun back into watching ad breaks. 

“QR code technology will make purchasing easier and more fun – with a little mystery thrown in.”

“Everyone enjoys watching TV, but possibly not so much the ads. As a leading national retailer, we are always looking for new and exciting ways to bring great deals to our customers.”

“Using QR code technology we will make purchasing easier and more fun, with a little mystery thrown in around what deals will be unlocked each week.

“There’s no app to download with most smartphone cameras automatically including QR scanning capability.”

The ads will run until June 1. Customers will have the full length of the ad to complete the QR code scan with promotions and exclusive bonus deals changing each week.


Client: Torpedo7
GM Marketing: Anna Romano
Project lead: Ivett Lengyel
IMC: Kiran Ramji
Production: Torpedo7 – Giulia Cronje, James Harkness
Media Agency: OMG
Voiceover: Liquid Studios
PR Agency: Eleven

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