Big data moves closer to the Marketing Association

EditorNews Make a Comment

Big data analytics business Qrious announced today it will be putting its weight behind the cause of professional marketing in New Zealand – by becoming a principal business partner of the Marketing Association.

The announcement follows Qrious’ purchase of marketing automation company Ubiquity, a long-term supporter of the Marketing Association.

“By joining with Ubiquity, Qrious can now offer New Zealand businesses a world-class marketing automation and analytics solution to accelerate their data-driven marketing journey,” says Qrious’ Simon Conroy.

“We’re delighted with the opportunity to build on the close relationship Ubiquity has enjoyed with the Marketing Association. We know this is a partnership our customers feel enthusiastic about, so we’re really looking forward to working with the Marketing Association as they champion professional marketing in New Zealand.”

“We are looking forward to forging as strong a partnership with Qrious as we had with Ubiquity.”

Marketing Association ceo Tony Mitchell said, “We couldn’t do the work we do without the support of our principal business partners who give back a tremendous amount to the marketing profession. In line with this I am delighted that after their recent acquisition of Ubiquity, Qrious will continue as a principal business partner to the Marketing Association.

“We are looking forward to forging as strong a partnership with Qrious as we had with Ubiquity, and together we are working on introducing innovations to the way that the MA engages with our members over the coming years.”

The partnership gives Qrious the opportunity to showcase market-leading thinking and capability, seeing them join with the Marketing Association to promote best practice marketing in New Zealand, Conroy said.

As part of this agreement the Marketing Association will be adopting Ubiquity’s marketing automation platform, drawing on their expertise in email design and execution for their own marketing communications.

About Qrious
Qrious is a big data and advanced analytics software business, passionate about leveraging the power of data, enabling customers to grow in intelligence and thrive. Qrious Limited is owned by Spark NZ and offers a range of products and consulting services including Data Powered Marketing, Location Apps, Qonnect Data Platform, Business Intelligence & Data Warehousing, and Advanced Analytics.

Share this Post