AUCKLAND, Monday: Kingsland-based creative agency Quantum Jump has developed a new digital campaign for AA Travel Insurance to celebrate the freedom for Kiwis to travel and enjoy the wide world once more, with the reassurance that they have a flexible travel insurance policy that means they can literally ‘travel a little freer’.
The campaign focuses on the entire travel journey, from dreaming and planning through to booking, supporting prospective travellers as they make their plans, with the campaign line Travel a little freer, knowing we are on the journey with you.
AA Travel comms manager Caroline Swallow said: “With the world opening up to travel once again, and Kiwis of all generations jetting off, we asked Quantum Jump to develop a campaign that would deliver to different target segments through digital channels and communicate these values and messages.
“It’s been really exciting to develop these customer journeys and the visual storytelling with the agency.”
“The campaign with media planned by OMD, with native, social and paid digital all big factors, including using TikTok to talk to Gen Z.”
Quantum Jump ceo Ben Goodale said “The joy of this campaign is the duality of the freedom that travel insurance gives you to really explore the world, and our accessibility to the world.
“Kiwis who are travelling now are already reporting what a buzz it is to be in far flung places and experiencing the world again.
“It was this spirit that the team have done an awesome job conveying across the hyper-targeted digital campaign. It was also a neat creative touch to leverage the campaign idea off the AA’s purpose, Guiding Life’s Journeys.
“The highly segmented campaign speaks to people of all ages, educating people about their options and also inspiring them about the joy of travel, backed up by the trust in AA Travel Insurance.”
The multi-faceted campaign with media planned by OMD, is across multiple media placements, with native, social and paid digital all big factors, including using TikTok to talk to Gen Z preparing for their first big OE, a big market focus.
CREDITS
Client: AA Travel Insurance
Senior Marketing Manager: Becky McQuoid
Content and Communications Manager: Caroline Swallow
Marketing Executive Ceejay Rodrigues
Creative Agency: Quantum Jump
CEO: Ben Goodale
Creative Partner: Wayne Pick
Creative Partner: Drew Ayers
Senior Account Manager: Zoë Macdonald-Mair
Account Executive: Bella Chaytor Waddy
Digital Execution: Justin Biddle
Motion Graphics: Craig Murray
Media Agency: OMD
Client leader: Campbell Smith
Associate Digital Planning Director: Mackenzie Walker
Associate Business Director: Lauren White
Senior Account Manager: Jackie Alapatt
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