Commercial radio celebrates further audience growth

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Out today: 2017’s second commercial radio survey, out of the NZ arm of Germany-based global research outfit GfK, shows 3.35 million people – more than 80% of New Zealanders aged 10+ – listen to commercial radio each week.

Radio Broadcasters Association ceo Jana Rangooni said: “At a time of increased competition I’m ecstatic to see yet another period of growth with 48,000 more people listening to commercial radio in this latest survey.

“Everyone in the industry across all brands should feel incredibly proud to see the work they put in 24/7 to stay relevant and engaged with New Zealanders of all ages is making an impact.”

Highlights include:

People 10-17: 75.3% listen each week
People 18-34: 80.5% listen each week
People 25-44: 84.7% listen each week
People 25-54: 84.8% listen each week
People 45-64: 83.2% listen each week
People 55-74: 79.8% listen each week
Grocery Buyers: 83.1% listen each week

The chief executives of both major commercial radio networks are pleased.

Michael Anderson (MediaWorks) said: “Through these results we see MediaWorks and radio as a whole consistently demonstrating its connection with New Zealand audiences. Radio is a key part of our media mix.”

Michael Boggs (NZME) said: “It’s another strong survey for NZME and for radio as a medium. These results show radio is a dynamic medium able to constantly adapt and react to what’s happening in the market.”

Jana Rangooni (Radio Broadcasters Association): said: “With the first year of four rolling surveys the industry will also be releasing more insights as to how people use radio.

“Last month we released figures around the changing patterns of listening with the younger age groups and today we are also releasing a snapshot showing the devices people are listening to radio on.

“While these still clearly show traditional AM/FM radios, car radios and stereos are the primary device we will be watching with interest how this evolves over time especially on mobiles.”

  • See the overall details here
  • NZME has detailed information and graphics from the survey here
  • MediaWorks detail here

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