AUCKLAND, Today: Radio Hauraki has ridden into town, launching its latest promotion, recasting the on-air announcers as the Sons of Hauraki.
Two FTN Motion Streetdog electric motorbikes are up for grabs and are featured in the new campaign including the award-winning videos Radio Hauraki is known for.
Sons of Hauraki leans into the station’s long-running streak of culturally sharp, slightly off-centre marketing aimed squarely at Kiwi men.
“Our audience is smart which pushes us to create smarter, sharper and more original campaigns.” – Kate Britten, Promotions Director, Radio Hauraki
The co-brand with FTN Motion is a deliberate fit: two New Zealand brands with a bit of swagger, both built for an audience that values craft, character and doesn’t take life to seriously.
“Our audience is smart which pushes us to create smarter, sharper and more original campaigns.” says Kate Britten, Promotions Director, Radio Hauraki.
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