AA and Rainger & Rolfe won the Consumer Services Gold Award at the annual TVNZ Marketing Magazine Awards – the 3rd year in a row. “Gotta talk about yer wins, right ?” says Ant Rainger.
This year the Gold Marketing Award was for the AA brand, membership, marketing and business growth generated over the past few years as a result of key strategic initiatives. The previous two years were for AA SmartFuel.
Agency principal Jen Rolfe says she’s rapt with the recognition: “We’ve been working with Dougal Swift and the team at the AA for some time now and we’re always thrilled to to contribute to one of NZ’s most iconic, trusted brands.”
AA general manager – membership & brand Dougal Swift was equally delighted: “For us, it’s all about constantly maintaining the relevance, integrity and value of the AA. Whilst we have a strong long term programme of continuous improvement, this kind of recognition from the NZ marketing community is always reassuring.”
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