AUCKLAND, Today: Parnell-based creative indie Rainger & Rolfe have delivered a new brand campaign for Healtheries – including three tvcs from Film Construction.
A staple in our homes for over 100 years, Healtheries have been a big part of family life for generation after generation of Kiwis. “As a result,” says Healtheries head of NZ marketing Julia van de Coolwijk, “they truly are New Zealand’s original wellness company.”
To reaffirm this, the brand is now aiming to start a conversation about the overall health of New Zealanders, plus shine a light on ways to improve wellness, and even measure these improvements over time. And the first step on that journey is the creation of a new brand campaign via R&R.
The campaign follows the Bradleys, a typical New Zealand family making it through the trials and tribulations of modern life, which is described as a ‘pretty major minor achievement’.
“The campaign launched with brand executions across TV, digital and social channels, with a product layer to follow.”
“Health isn’t just about nutrition or exercise, it’s also about emotional, mental and social wellbeing,” says sales & marketing GM John Stanton. “Life’s moving at a hectic pace, and we’re putting ourselves under more pressure than ever before.
“So we need all the support we can get to survive and thrive, and that’s where Healtheries comes in. We were looking for a creative platform to deliver this message, and reinforce our role to New Zealanders, in a relatable, down-to-earth way.”
R&R CD Chris Long said: “We felt a contemporary family was a great way to reflect not just Healtheries values, but also all the ways they can help everybody every day – after all, the Healtheries range is one big family too.”
The campaign launches with 30” spots that introduce us to the Bradleys, followed by product spots using different family members.
The campaign has launched with brand executions across TV, digital and social channels, with a product layer to follow shortly after.
CREDITS
Client: Healtheries
General Manager Sales and Marketing NZ: John Stanton
Head of NZ Marketing: Julia van de Coolwijk
Senior Brand Manager: Stacey Mearns
Marketing Manager: Rachel McKendry
Contracting Brand Manager: Rachael Wee
Marketing Executive: Gemma Fitzpatrick
Agency: Rainger & Rolfe
Creative Director: Chris Long
Planner: Teresa Harris
Account Director: Simon McKechnie
Agency Producer: Peter Mayo
Production Company: Film Construction
Director: Perry Bradley
Producer: Jozsef Fityus
Executive Producer: Belinda Bradley
DOP: Renaud Maire
Music, Sound Design & Mix: Peter Hobbs at Harmonic & David Liversidge at Radiate
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