GREY LYNN, Today: Clemenger’s shopper activation agency Raydar has launched a brand awareness campaign for Simply Squeezed, using a range of short-form content pieces.
The campaign plays on humorous scenarios where Simply Squeezed fits into everyday Kiwi lives. One 15” hero range spot and three 6” bumpers have been released across TVNZ OnDemand, YouTube and social with outdoor and shopper support to follow.
Raydar group business director Michael Godfrey said: “Born in the Hawke’s Bay in 1991, Simply Squeezed is synonymous with Kiwi ingenuity, combining the best fruit and vegetables to produce a range of chilled premium juices and smoothies made right here in New Zealand.
“Brand recognition and cut-through on shelf has recently been a struggle.”
“Kiwis love Simply Squeezed, but brand recognition and cut-through on shelf has recently been a struggle.
“The work developed by our team starts to build an emotional connection with the consumer and engagement with the Simply Squeezed brand.”
Raydar creative head Aaron Taylor said: “The idea for the campaign came from the benefits of the juices themselves.
“They’re made to taste good and be good for you in different ways. So, we wanted each spot to play to moments when we need a little squeeze to pick us up and make us feel good.”
CREDITS
Clients: Angela Monro, Natalie Johnson, Cory Hodges (Frucor Suntory)
Agency: Raydar
Head of Creative: Aaron Taylor, Raydar
Copywriter: Liam Crerar, Raydar
Art Director: Steve Charlton, Raydar
Group Business Director: Michael Godfrey, Raydar
Production Company: The Workshop
Producer: Sara Alison, The Workshop
Director: Grégoire Aubourg, The Workshop
About Raydar
Raydar are a leading integrated activation agency and a member of the Clemenger Group. They combine strategy with creativity to activate multi-channel campaigns and influence choice for leading brands, including Frucor Suntory, Fonterra, DB Breweries, Pernod Ricard and Sanitarium.
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