Reach gamers in the zone

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Spotify is inviting brands to reach gamers in the zone on PlayStation, the first of more ad solutions to come that will enable brands and agencies to reach a highly engaged audience on exciting new connected platforms and devices, says Spotify’s New York City-based chief revenue officer Jeff Levick.

“This is the only platform where you’re actually able to serve audio advertising into the television to people that are in real-time gaming, and unlike most people that are trying to target gamers with some sort of lookalike where they might be gamers, these are actual gamers in actual games.”

Spotify’s partnership with PlayStation Music reached more than five million app downloads in its first three months—one of the fastest launch adoption rates in PlayStation history. “All over the world, PlayStation 4 users are soundtracking their gaming sessions with their favourite music, from a library of over 30 million songs,” Levick says.

Brands can reach PlayStation gamers with Spotify in two ways:

  1. Target the PlayStation platform: Reach your target audience with audio ads while they’re listening to Spotify on a PlayStation 4 or PlayStation 3 system, verified by first-party data.
  2. Retarget gamers across devices: Reach first-party verified PlayStation gamers as they use Spotify across desktop, mobile, and tablet devices.

“Spotify users on PlayStation are in the zone, streaming over 1.5 billion tracks to date and listening an average of 88 minutes per day,” Levick says. “Their listening activity over-indexes in the late afternoon to late evening on weekdays, and early afternoon to late evening on weekends – which makes PlayStation a great environment for brands to reach their audience with high-impact audio placements outside of traditional drive times.

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