Real Estate challenge to conventional media

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Real estate agents are transforming their front windows into touch-screens in move that emulates website live-link technology.

Two real estate agencies in Auckland have created interactive storefronts, similar to giant iPads, which potential buyers can interact with, searching the agency’s listings by area, price or size.

Vaughan Reed, owner of Labryinth, the NZ company that developed the technology when he realised there was a real demand for it in the real estate industry.

“Lots of people stop by real estate agencies after hours or on weekends, when sales staff have left for the day,” says Vaughan Reed, owner of Labryinth, the NZ company that developed the technology.

“We found real estate agencies wanted something attention-grabbing that could provide  practical help in their absence. The traditional static window cards aren’t engaging and make it hard to find what you are looking for.”

The touch screens follow the lead of Lightbox and Netflix: the technology is viewer driven, meaning viewers can look at what they’re most interested in, rather than just watching streaming content or digital signage.

Amy Anderson, sales manager of Hobsonville LJ Hooker, says it was the interactive capability that initially stood out to her.

“It’s great that it’s 24 hours, so if someone is looking when we are out of the office, they can still have a browse and find what they’re after,” she said. “We love that they can define their search, browse listings, send us enquiries and email themselves listings of interest – and all without needing screeds of paper. Online and digital is the space to be in so we jumped at the chance.”

So far LJ Hooker in Hobsonville and Prestige in Milford – along with The Home Store in Newmarket – have gone ahead with installing window touch-screens and there are more to follow.

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