Rebecca ‘Berocca’ Paschalis has a lot to celebrate this year. She is turning the big 5 0 and also heading into her 22nd year at global media agency Omnicom Media Group.
Paschalis joined the Colenso team back in 1996 as a planner/buyer. She has gone from Colenso BBDO to Media Direction, through the 2007 Media Direction merger to the new OMD New Zealand, and has now found her stride in the Auckland trading team as senior TV trader.
Group trading director Hamish Roderick said: “Having spent 44% of her life with OMD, Rebecca’s dedication to the team is something to admire. Culture is really important to us at OMD, and Rebecca’s enthusiastic attitude has always positively enhanced this.”
“It’s a testament to the great people I work with that I’ve been here so long. They’re my second family.”
Paschalis earned herself the nickname ‘Berocca’, as the vitamin drink was a regular desk ornament, and used as part of her revitalising morning media routine.
“It’s a testament to the great people I work with that I’ve been here so long. They’re my second family,” she said.
The senior tv trader has worked across a variety of clients over her 22 years, including BrandWorld which she has looked after for over 15 years.
“In an industry where the average tenure is circa 2.7 years, Berocca has smashed this commitment by close to 8x this,” said Roderick.
The Berocca Years
“This 8-1 rule is called ‘Berocca years’. We are delighted Rebecca continues to be part of our OMD family 22 years in counting and wish her the happiest of birthdays.”
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