AUCKLAND, Tuesday: OMD NZ managing partner Andrew Reinholds is leaving – to take up a new role outside Omnicom. The agency has yet to name a replacement.
Reinholds apologised when M+AD asked for more details. “Sorry to be so vague – but my new employers do want to follow ‘procedure’ and we’ll tell you more in an upcoming press release.”
Reinholds joined the group from Total Media in 1999, and is one of the few remaining original team members from the 2008 merger between DDB & Colenso BBDO that created the new OMD New Zealand.
He started as a media buyer/planner and worked his way through strategy roles to management.
“Over the years the boots have got higher, the jeans skinnier, the glasses thicker, and the hair higher than humanely possible.”
“Andrew has been a key driver of OMD’s vision and culture throughout the years,” said OMD ceo Nigel Douglas.
“He’s always passionate about the strategic product and collaborating with key creative agencies to ensure the delivery of great work.
“Over the years the boots have got higher, the jeans skinnier, the glasses thicker, and the hair higher than humanely possible. He will be sadly missed by staff and clients.”
Reinholds said: “It’s hard to put into words what OMD has come to mean to me over the years. This place has got into my blood, so making the decision to leave has been one of the hardest decisions I’ve ever had to make.
“I feel truly blessed to have been able to work with so many smart, passionate and down-to-earth people. I’m so proud of what we’ve achieved as a group and I wish everyone associated with this amazing place all the very best for the future.”
Nigel Douglas said: “Andrew really is the epitome of the original OMD culture. The dedication he has shown to OMD over the last 20 years has been astounding and we will all miss his hair-styling greatness”.
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