D&AD has created a free web browser extension that blocks boring ads, and automatically replaces them with the best ads in the world.
The London-based creative awards giant says it was stung into action by news that 300 million+ people now use an ad-blocking browser extension to remove annoying ads on the internet.
D&AD took a creative approach to the problem: The Ad Filter.
“The Ad Filter works like magic,” said a D&AD spokesperson. “The more great ads you see, the more you will love advertising. Install the plug-in and enjoy a daily dose of great ideas without even having to think about it.
“BETC Paris created and developed the plug-in for D&AD “to celebrate creativity by inspiring and stimulating people in the industry and beyond”.
Get it here: www.dandad.org/en/ad-filter
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