Endless Summer

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AUCKLAND, Today: Freemans Bay indie Republik has created a summer campaign to promote Regal’s Cold Smoked range of King Salmon products, available in three flavours; Cold Smoked, Manuka and Maple.

Raised in the pristine waters of the Marlborough Sounds and cured by Regal’s master smokers, their Cold Smoked range is known for its vibrant colour, melt-in-the-mouth texture and flavour. 

NZ King Salmon retail marketing manager Sahra Cliffe said: “Once again, this has been a fantastic process, and the proof is in the final campaign material that we’ve created.

“We wanted something fresh and exciting, something that would give our product cut-through at a very busy time of the year.

“We wanted something fresh and exciting, that would give our product cut-through at a very busy time of the year.”

“Consumers are being constantly served up a range of culinary options to put on their shopping lists and we want to make sure Regal is a regular addition during this busy period.

“It’s been a lot of fun, and I’m sure sales will reflect all the hard work”.

Republik account director Emma Munro said: “Regal Cold Smoked is such a great product, it’s a staple at my place all year round. Whether I’m throwing together a quick and easy meal for the family or I’m entertaining unexpected guests, Regal Cold Smoked always make me look good in the kitchen… and that’s not easy!”

The campaign is running across magazine, Static OOH, programmatic digital OOH, digital, social, TV On Demand.


Client: New Zealand King Salmon
Agency: Republik
Photography and Motion Graphics: Hashbrown

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