Following a formal pitch process, Freemans Bay indie Republik has won Unitec’s strategic, creative and media business.
“We worked through an incredibly robust process and during that time Republik impressed us at every stage, on all criteria levels,” said Unitec director of customer journey* Alistair Kirk.
“The strength of strategic thinking was exciting and will no doubt evolve to form the platform for future campaign activity and brand enhancement.”
Republik Director Heath Boot said: “Unitec is one of New Zealand’s leading tertiary institutions and we’re thrilled to have been given the opportunity to partner with them. Unitec is challenging the tertiary education norms through its focus on strong relationships with business, the high standard of subject experts and those who want to learn from them.
“This is delivering an exciting new kind of education, one with real purpose and prospects.
“We’re looking forward to working with Alistair and the team on continuing to build the brand and creating effective communication programmes.
“There was no time to pause following the pitch and we got straight down to the real work of developing the 2016 Semester One campaign which has just gone live”.
Heath Boot, Nicole Quin and Augusta Grayson are heading up account service.
The incumbent on Unitec, Special Group, apparently declined to take part in the pitch.
Surely one of Republik’s first tasks should be a review of Alistair Kirk’s silly title?
Today, Unitec is New Zealand’s largest institute of technology, with more than 20,000 students studying over 150 work-oriented programmes. They offer leading employment-focused education at their three campuses in Mt. Albert, Waitakere and Albany.
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