Republik’s Fuji Xerox work takes Gold in Boston

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Republik Auckland’s award-winning Fuji Xerox Haus of Versant campaign has added a Gold ECHO to its growing haul. The campaign was recognised as one of the top Business-to-Business campaigns globally, and was one of three campaigns shortlisted for the Diamond ECHO for International Best in Show.

Republik director Paul McNamara describes it as a fantastic result. “To be up here with the best in the world and again be awarded gold is hugely rewarding,” he said. “It’s a great story of sustained effectiveness for Republik and Fuji Xerox. We won Gold at the ECHOs back in 2011, a Gold and the Diamond last year, and now Gold this year – all for technology product launches for Fuji Xerox.”

McNamara credits the team at Fuji Xerox for their role in the result: “Steven Caunce, Amber Henderson and Alistair Egan are fantastic to work with. They allow us to push the creative boundaries to deliver great results.

“The campaign has exceeded Fuji Xerox’s sales targets and delivered a record breaking ROI, making it a hugely successful campaign. Ultimately, that’s what it’s all about.”

Fuji Xerox’s Steven Caunce was in Boston to accept the award. “It’s absolutely delivered in every respect,” he said. “With the success we’ve enjoyed over the past few years, the bar has been set extremely high. It begs the question … what are we going to do next?”

M+AD believes there may be other NZ winners – but the results had not yet been posted on the ECHO website when we checked at press time. We’ll update these as soon as they become available.

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