CAANZ has engaged media law specialist Tracey Walker to draw lessons from social media use in 2014. “The rapid growth of social media has transformed marketing,” says CAANZ ceo Paul Head.
“But this growth, coupled with the speed in which social media campaigns are launched, means that new legal issues and challenges are arising which create risks for organisations. Communications agencies are facing challenges as never before.”
Tracey Walker will highlight some of the important legal lessons from 2014, including privacy, reputation management and intellectual property issues. Most importantly, she will also offer practical tips and examples on how to minimise legal risks around your use of social media.
Tracey Walker has 25+ years’ experience in media, IP litigation and reputation management law, in the litigation team of Simpson Grierson, and has advised in high profile legal cases involving reputation, freedom of expression, the internet and branding.
The seminar will cover …
- Reputation management: The intersection of social media and the law; how it can backfire. Be careful what you tweet. What you are responsible for?
- Hot IP issues: Image use and copyright. Trade mark abuses.
- Privacy: Using data obtained by customers who interact through social media. Privacy policies and social media platforms (eg, Facebook). What’s public and what’s not. Right to be forgotten – what will it mean for NZ legal principles?
DETAILS:
Date: Wednesday 4 March
Time: 7.45am-9am (light breakfast served)
Venue: Simpson Grierson, Level 28 (Seminar room) Lumley Centre, 88 Shortland St, Auckland.
Who should attend? Mid to senior level managers, supervisors, HR and all involved with digital, media PR/activation/strategy, content production, and creative.
Cost: Members: $85+GST pp. Non-members: $120 + GST pp. Agencies will be invoiced by CAANZ under normal terms of trade.
Parking: Street parking is available in the area, or there is a Tournament Car Park located nearby at 71 Shortland St, Auckland Central.
Dietary Requirements: Please advise any special dietary requirements.
Book places by Tuesday 24 February, through CAANZ event coordinator Sasha Langham at sasha@caanz.co.nz. CAANZ asks that you provide full name, position, and contact details of attendees.
For more information, contact CAANZ industry development manager Marlen Smith – 09 303 0435.
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