Shine Advertising ceo Simon Curran, Spark NZ head of insights Kate Thomas, and EY’s Camryn Brown are the panel heading up the Research Association’s Building Better Insights breakfast event in Auckland this Thursday (22 March).
The panel will discuss how researchers can achieve more actionable insights. They aim to draw on case studies to demonstrate how valuable insights can be developed and proffer techniques to assist the successful diffusion of insights within firms.
The event runs 7:45am to 9:15 am in Room 320, Level 3, University of Auckland Business School, 12 Grafton Rd. Tickets cost Cost: $59+gst.
At Spark, Kate Thomas leads a strong team who research, analyse and test to better understand customer behaviour and needs. Her main areas of focus are around brand development, building the customer experience and innovation programmes and emerging market strategy.
“Simon Curran’s Shine team are creatives, strategists, designers and business consultants, all passionate about creating value for clients.
She has a background in marketing and communication, joined Spark in 2014 after 10 years in the advertising industry, and has a strong vision for the role Spark technology can play in New Zealanders’ lives.
Simon Curran’s Shine team consists of creatives, strategists, designers and business consultants, all passionate about creating value for Shine clients.
Camryn Brown has 14 years of consulting experience, in both New Zealand and the United States, across a range of industries including financial services and insurance, technology, power and utilities, and consumer products.
Prior to joining EY in San Francisco in 2008, he was part of the Transformation Consulting practice of Capgemini in both the US and New Zealand. He has also worked as an account manager in advertising.
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